UNWRITER Ron Berry

November 10, 2006

first stop on the blog tour

Filed under: Uncategorized — unwriter1 @ 3:26 pm

I have a very special guest blogger, Dorothy Thompson, author of “A Complete Guide to Promoting & Selling Your Self-Published eBook,” For those of us that write but know nothing of promotion, this is the bible of reference. If you are or want to be, a writer, pick up this book. If your computer isn’t working right, click on the link above.

Ron

In self promoting, where should one start?

Hi, Ron, and thanks for having me! When you choose to self-promote your book, you make that choice to either give your book (or eBook) all you got, or let it die. You are the book’s life force, and it is you who has to have that dedication, that perseverance, to do everything in your power to make sure the book does well. If you fail, then you only have yourself to blame.

Every book or eBook on this planet, if written well, has the potential to be a big money-maker. It all depends on how you promote. I have seen books with under a hundred pages do so well for the author that she appeared on television talk shows and national magazines. But, this author does a bang-up job of promoting. The secret to her success is that she found her niche, and pounced on it. You have to find that hook, and use it.

If I had to pick one thing that was the most important in self-promotion, it would be to have the best search-friendly selling page for your book or eBook that you muster. Once you have that in place, talk it up! Find some unique angle that makes people want to visit your website, thus buy your book or eBook. Word of mouth is the best kind of promotion you can use, but if you don’t have a well-designed selling page, what’s the use?

A well-designed selling page consists of placing relevant search words and phrases dotted throughout. What kinds of search words would people use to find your website? Use them. If you’d like to see how I set up my selling page for my eBook, A Complete Guide to Promoting & Selling Your Self-Published eBook, go to www.thewriterslife.net/promoteebook.html.

Is there a guide to writing press releases?

There is a standard format you can use, but also keep in mind to use those same search words and phrases throughout. Publicity Insider puts out a wonderful template you can use to go by. You can see it at http://www.publicityinsider.com/release.asp.

My eBook, as you know, boasts over 40 places to send your press releases. The key is to send your press releases to as many press release sites that you can to up your search engine ranking. And, don’t just stop with one. Keep them coming. Every time you can tie your eBook in with a newsworthy topic, let her rip. I know of someone (and I’m sure there’s many more people out there like her) that sends a press release off once a month. She ties anything romantic-related, but newsworthy, in with her book and sends it off. Her sales are going through the roof!

Does this book apply only to the ebook format?

Good question, Ron. This eBook to promote eBooks can be used for print books as well. All the strategies I used in this eBook are great for promoting any kind of book. I discuss how to turn your website into a powerful selling tool, how to set up a selling page that will bring in potential buyers, how to set up your own personal guerilla marketing plan, how to promote yourself through radio interviews, lots of neat stuff, and the best part about it is that every single promotional venue is absolutely free. I show people how self-publishing is one of the most viable, not to mention profitable, ways of earning added income over the Internet there is. All the secrets to great promotion is inside my eBook. If you use every single one of the methods in the eBook to promote your own eBook, you’ll see those sales!

For more information on my eBook, A Complete Guide to Promoting & Selling Your Self-Published eBook, visit www.thewriterslife.net/promoteebook.html.

Advertisements

8 Comments »

  1. Thanks for having me, Ron. If anyone has any questions, I would be more than happy to answer them. Leave a comment in Ron’s blog and I’ll get right back to you!

    Comment by Dorothy — November 10, 2006 @ 3:48 pm | Reply

  2. What a fantastic interview! Each time I read this information, it’s informitive and compelling. It makes me want to get out there and shout out about my work.

    And now, with your valuable tips, you’ve given me a way to do that. The sampler chapter was so helpful!

    Thank you for a great interview and a wonderful blog post. 🙂

    Comment by Jamieson the Wolf — November 10, 2006 @ 6:35 pm | Reply

  3. Why, thank you, Jamieson! That “sampler” was part of a five year research in which I discovered some pretty nifty ways not only to promote your ebook, but promotion in general. What’s really nice about it, or I hope others think so, is that everything is in one concise place. No more searching the Internet for this stuff. It’s all there. And another great thing is, as long as the links remain active, you can use this over and over. See you tomorrow!

    Comment by Dorothy — November 10, 2006 @ 6:58 pm | Reply

  4. Great interview, Ron and Dot! I now have something to go by for when Dot stops in on my blog! Very informative, and Ron,you have done an excellent job! As soon as I find out how to add links to my blog, yours and Dots are going to be one of the first ones to go up! Promise!!:)

    Laura

    Comment by Laura M. Crawford — November 10, 2006 @ 7:43 pm | Reply

  5. Dorothy and Ron , excellent Q&A sessions. Very well done. I am going to send my interview with you to that blogcrit.org thinky over in England.
    Good job.

    Comment by LL Rucker — November 11, 2006 @ 1:51 am | Reply

  6. Hi, i was looking over your blog and didn’t
    quite find what I was looking for. I’m looking for
    different ways to earn money… I did find this though…
    a place where you can make some nice extra cash secret shopping.
    I made over $900 last month having fun!
    make extra money

    Comment by Anonymous — November 11, 2006 @ 5:22 am | Reply

  7. Hi, i was looking over your blog and didn’t
    quite find what I was looking for. I’m looking for
    different ways to earn money… I did find this though…
    a place where you can make some nice extra cash secret shopping.
    I made over $900 last month having fun!
    make extra money

    Comment by Anonymous — November 11, 2006 @ 6:08 am | Reply

  8. If you’re looking for help writing press releases, I have a free course that can help you.

    It’s called “89 ways to write powerful press releases” and it’s available via email. You can opt out at any time. Learn more about it at my website. Look for the red headline that says “Free press release tutorial” near my photo.

    It explains how writing direct-to-consumer press releases can bring people into your sales funnel, even if journalists don’t think your release is worthy of their time and attention.

    Comment by Joan Stewart, The Publicity Hound — November 11, 2006 @ 2:36 pm | Reply


RSS feed for comments on this post. TrackBack URI

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Blog at WordPress.com.

%d bloggers like this: